According to Alexander Lyskovsky, they had discussed several names, including "alawariki," but in the end they chose a calque of the English phrase "casual games" – "казуальные игры".įor the most part, foreign buyers of casual games are housewives who buy games for themselves and their children. Alawar had to translate the collective name for games of this genre into Russian. In 2003, Western consumers were familiar with shareware games, but Russian users knew virtually nothing about them. In those days, almost no one had been using the Internet as a sales channel in Russia, and the company had to spend a lot of time and effort not only to create the mechanisms of distribution, but also to explain the peculiarities of this new type of game to potential customers. The Russian trading platform for casual games was created on the website. The corresponding market in the USA was highly competitive, so it was decided to draw attention to the Russian segment of the Internet. Since making this switch in 2001, Alawar has published more than 200 games.Īlawar began to develop its own distribution platform. At that time, small computer games sold online via the shareware distribution method were becoming popular, so Alawar shifted its focus to creating these kinds of titles, which would eventually come to be known as casual games. Eventually, the market became unprofitable, with developers earning only pennies per copy of a game sold. 3 Development and publication of mobile gamesįounded by a group of friends in 1999, Alawar initially developed hard core PC games for the Russian retail market.2 Development and publication of games for PC and Mac.In addition, Alawar includes the following game development studios: Alawar Stargaze, Alawar North and Hamster Studio. Besides, company partners with online distributors of casual games and provides turnkey solutions for owners of websites willing to create their own gaming sections. Alawar has its own network of online gaming sites. Games from Alawar can be downloaded from such online stores as App Store, Google Play, PlayStation Network and others. Among the projects are Farm Frenzy, The Treasures of Montezuma and others. As of today, the company has published more than 300 of its own gaming brands. Initially, Alawar had specialized in publishing casual games, but the company is now focused on developing and publishing free-to-play games. The company specializes in the development and distribution of computer games for a mass audience (users of personal computers, mobile devices, gaming consoles, etc.). In 2008, the company significantly increased its presence in Eastern Europe and became the leading distributor of casual games in that region.Alawar is a Russian video game developer, publisher and distributor, founded in 1999. In addition to distributing games online, Alawar works with CD publishers in more than 20 countries. The company's offerings can also be found on popular download portals, including RealArcade, BigFish Games, Yahoo! Games, AOL, iWin and others. Alawar distributes its releases via its broad network of Web sites. Today, Alawar works with five internal studios and more than 30 external developers, providing a full range of services that includes game production, distribution and marketing. The company has published more than 200 titles worldwide and is the largest provider of casual games in Eastern Europe. What's more, as players grow crops, feed animals, collect produce and manufacture goods, they'll be treated to some of the zaniest animation to ever grace a casual game! Download the free trial version at About Alawar Entertainment Alawar Entertainment has specialized in the development, publication and distribution of casual games since 1999. ![]() Players will be also challenged to beat 90 levels, tend to 15 animals (including walruses and llamas) and purchase more upgrades than in previous Farm Frenzy games. Players can breed birds instead of buying them, for example, and dress the bears they catch in silly outfits and sell them for more money. This task will be easier than before thanks to improved gameplay. Her goal is to become the president of the farmers union by earning the votes of the people she helps. In Farm Frenzy 3, Scarlett travels to Africa, South America and other exotic locations to manage five different farms and try her hand at penguin breeding and jewelry making. To date, Alawar has translated the Farm Frenzy series into more than a dozen languages and ported it to multiple platforms, including iPhone. The first sequel, Farm Frenzy 2, was even more popular. Released in November 2007, Farm Frenzy topped the charts of Real Networks, MSN Games, BigFish Games, Pogo, iWin and other portals.
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